Sunday, 28 December 2014

The Murugappa thukkada

How much does Chennai know that a unique music and dance festival is on in this metro? Do tourists coming in this December aware of the 'season'?
Dancer Anita Ratnam, in an aside at a dance recital in Besant Nagar on Christmas morning said that the Chennai Airport does not have anything that tells travelers of the December Season.
She was right.
But the Chennai-based Murugappa group of companies, with a hoary history moved in though late to do its bit for the festival. It has installed lit-displays at the Arrival gates of the airport that refer to the season.
It is also driving a social media campaign online (

If corporates can go beyond issuing adverts in sabha program booklets and hanging flex-banners in the auditorium lobby, and invest in independent or joint efforts to drive a larger promo for the 'season' it will be very welcome and commendable too.

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